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Nákupní chování spotřebitelů se zrakovým hendikepem
 Kramářová, Denisa
Kramářová, D. Purchasing behaviour of visually impaired consumers. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis is focused on identifying the biggest obstacles and barriers faced by visually impaired consumers when buying food. The aim is to create general recommendations for vendors based on primary research results. In-depth interviews were conducted with adult consumers (n = 30) and their observations in grocery stores when buying food (n = 5). Subsequently, managers of selected stores (n = 6) were invited to express their views approach to the issue. Field research on grocery stores was chosen as a complementary method. The primary survey was preceded by a relatively extensive orientation analysis in which mainly foreign scientific knowledge was used.
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